Everyone talks about sales numbers, interest rates, and inventory. But very few sessions actually decode consumer behavior and how preferences have changed post-COVID, post-TikTok, post-high-interest and floorplan rates.

What the session covers:
• The new path-to-purchase in recreational boating
• Expectations around digital communication, speed, transparency, and pricing
• How younger buyers think about ownership vs access
• What actually builds trust now (and what destroys it in seconds)
• Real dealer examples of friction points that quietly kill sales

This gives attendees actionable ways to adapt to a buyer who is more price-sensitive, more research-driven, and has a shorter attention span than ever before.