Clarity is a weapon. Speed is a strategy. And the dealers who adopt AI first will out-sell, out-serve, and out-scale everyone else. AI is already at your desk — ready to multiply output, sharpen decisions, and eliminate the daily drag slowing your business down.

At Elevate 2026, Mark Overbye delivers a fast, practical session showing marine dealers how to turn AI into a competitive edge. You’ll see where AI creates real results and how to use it immediately.

What’s covered:
•    The 7 dealership systems AI transforms
•    Sales readiness, objection roleplay, and follow-up optimization
•    Inventory triage and demand-driven marketing
•    Experience-led showroom journeys
•    CSI recovery, service efficiency, and recruiting upgrades
•    Morning executive briefings that restore clarity

This isn’t about technology — it’s about advantage.