Ever wonder how some industries always seem to have the right products at the right time, why certain items “naturally” pair well together, or how brands know exactly when to introduce something new? In grocery, that’s the power of category management — the behind the scenes strategy that shapes what ends up on the shelf and why. And while it may seem far removed from the powersports world, the principles are surprisingly relevant.
 
In this session, we’ll introduce the fundamentals of category management and show how data, customer behavior, and strategic planning come together to influence purchasing decisions. You’ll discover how these same tools can help powersports distributors and dealers optimize assortments, strengthen relationships, and uncover new growth opportunities.  
 
Expect an engaging, practical discussion that draws inspiration from the grocery industry’s relentless focus on growth — and sparks ideas for how you can apply similar thinking to your own business.